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Remember, these are stat- and fact-heavy assets that have more visual elements than copy. You should also consider how well the topic will lend itself to the infographic process. This takes some research, but you should consider trending topics and subject areas that will grab the attention of your target persona, and those that provide a connection to the services your company offers. Just like with any other kind of content you create, you have to pick a topic that’s in line with your audience’s interests. Pick a topic that speaks to your audience There are certain best practices that you should observe during the infographic content creation and design processes that can help your assets really sing. However, it’s not just about plopping a bunch of numbers into a doc and handing it off to a designer. In this way, infographics can provide a great way to break down complex topics, or to visually display information while providing more context than just a graph or section of text. They can be short, sweet and to the point, or longer and more in-depth, depending on your audience and their preferences. The best infographics incorporate telling statistics and facts alongside strong visuals. A large helping of creative, thought-provoking visual elements – including pie charts, graphs and other kinds of data visualizations, all wrapped up in specific color palette and theme – to support the statistics.A smaallll amount of text (we’ll talk more about this in just a bit).A heaping handful of interesting statistics, facts and figures, aligned with your chosen topic.An attention-grabbing topic that appeals to your audience and lends itself well to visual representation.In other words, they’re like a data visualization, but better. All infographics include key graphical elements that help tell a story through the thoughtful design, display and layout. However, there are all different kinds of infographics – some include numerous statistics and some are more narrative in their approach. These informational graphics (see what we did there?) provide a small amount of written content, and are typically very stat-heavy. It’s a question worth asking, but chances are good that you’ve seen an infographic before. And infographics might provide juuuust the thing. You have a few, more in-depth assets to offer your audience in the way of digestible eBooks and formal white papers.īut, still, you’re looking for something to shake things up. You’ve been buzzing right along until things start to feel a bit … stagnant.īlogs have been done – you’ve got pages of them. So, here we are – you’ve tried all kinds of content within your marketing strategy, working to offer up insights and to educate your target audience. B2B Content Marketing: A Comprehensive Guide.